When it comes to corporate photography for your business’ various marketing channels, you have three choices.
- Use stock photos
- Use your iPhone
- Engage a professional corporate photographer
No prizes for guessing what your best option is if you are serious about truly connecting with and engaging your audience!
In this article, Simon James Photography helps explain why professional corporate photography should be your go-to when it comes to representing your brand.
Why professional corporate photography?
Corporate photography is more than just taking pictures of your products or services. It’s about visually communicating your company’s story, culture and values to the world. It’s an essential part of any comprehensive marketing strategy and should be given the attention it deserves.
Here are four reasons why your business needs a professional corporate photographer:
1. Professionalism and authenticity
There’s no substitute for quality when it comes to corporate photography. If your business is selling a high-end product or service, using low-quality, unprofessional-looking photos simply won’t cut it. Corporate photography is an investment that will pay off by helping you project a more professional image to potential customers and partners.
2. Make a connection with corporate photography
In today’s competitive business landscape, it’s more important than ever to connect with your target audience on a personal level. Corporate photography can help you do just that by humanizing your brand and telling your company’s unique story. Potential customers are much more likely to do business with a company they feel they know and can trust. 
3. Stand out from the competition
In a world where anyone can take a decent photo with their smartphone, professional corporate photography has become even more important for businesses that want to stand out from the crowd. Hiring a professional photographer shows that you’re serious about your brand and willing to invest in high-quality visuals. This sets you apart from businesses that cut corners in their marketing budget and can ultimately help you close more deals.
4. Get the most bang for your buck
When it comes to corporate photography, you really do get what you pay for. Hiring a professional photographer may cost more upfront, but it’s an investment that will pay off in terms of both quality and quantity. A professional photographer will not only take higher-quality photos, but they’ll also be able to provide you with a larger volume of photos to use for your various marketing initiatives.
Investing in professional corporate photography is an important decision for any business serious about connecting with its target audience. Simon James Photography has the experience and expertise to help you tell your company’s story in a visually compelling way. Contact Simon today to learn more about his corporate photography services.
View a gallery of some of our favourite pieces of corporate photography that we have captured for our varied clientele below.